The 70th birthday of the Jeep brand is a testament of great tradition and expertise in sustained success. Fascinating photographs from the family album tell the stirring history of Jeep. It takes a look into the future and shows what Jeep customers can expect in the future of the iconic brand. The Grand Cherokee is the beacon of the Jeep brand. For the anniversary, it has been remastered and the portrait in this book clearly demonstrates that the standard set by Jeep in the premium SUV segment remains very high indeed.