A good marketing plan is at the core of every successful business, but it is often difficult to know how create a plan that is workable and will deliver the required results. How to Write a Marketing Plan is a practical guide that shows readers how to formulate a workable, successful plan. John Westwood walks readers through each step of developing and writing their own real marketing plan, including: how to carry out marketing audits, setting objectives and strategies to achieve them and devising budgets. In this revised edition, Westwood provides a clear, effective and up-to-date approach to creating and implementing a marketing plan. Now including a free application for iPhones that provides extracts from 9 books in the Sunday Times Creating Success series, quotes and tips from the experts.