The Impact Equation
The Impact Equation
Stop shouting and start being heard.
As traditional channels for marketing, selling, and influencing disappear and online networks grow at an ever faster rate, the very nature of attention is changing.
Social media gurus Chris Brogan and Julien Smith, the bestselling authors of Trust Agents, now reveal how to create a powerful message and increase your visibility in a concrete and meaningful way. The Impact Equation equips you with a set of metrics to measure how effectively your company makes use of a variety channels and how to establish the most powerful platform. This ingenious equation explains why a feature in a national newspaper that reaches millions may have less impact than a blog post that reaches a few thousand.
Find out what tools you need to build on your company's influence and profit margin with one simple, no-nonsense equation: The Impact Equation.
Stop shouting and start being heard.
As traditional channels for marketing, selling, and influencing disappear and online networks grow at an ever faster rate, the very nature of attention is changing.
Social media gurus Chris Brogan and Julien Smith, the bestselling authors of Trust Agents, now reveal how to create a powerful message and increase your visibility in a concrete and meaningful way. The Impact Equation equips you with a set of metrics to measure how effectively your company makes use of a variety channels and how to establish the most powerful platform. This ingenious equation explains why a feature in a national newspaper that reaches millions may have less impact than a blog post that reaches a few thousand.
Find out what tools you need to build on your company's influence and profit margin with one simple, no-nonsense equation: The Impact Equation.
Stop shouting and start being heard.
As traditional channels for marketing, selling, and influencing disappear and online networks grow at an ever faster rate, the very nature of attention is changing.
Social media gurus Chris Brogan and Julien Smith, the bestselling authors of Trust Agents, now reveal how to create a powerful message and increase your visibility in a concrete and meaningful way. The Impact Equation equips you with a set of metrics to measure how effectively your company makes use of a variety channels and how to establish the most powerful platform. This ingenious equation explains why a feature in a national newspaper that reaches millions may have less impact than a blog post that reaches a few thousand.
Find out what tools you need to build on your company's influence and profit margin with one simple, no-nonsense equation: The Impact Equation.
